Keolis enhances its information assets with Inetum

Keolis enhances its information assets with Inetum

Client Voice

Public transport specialist Keolis has teamed up with Inetum to develop a datavisualization tool. Speed, safety, itinerary... all the data associated with driving buses and coaches are examined with a fine-tooth comb. Eventually, this project will be extended to all its drivers. Here's how it works.

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A pioneer in the development of public transport for local authorities, Keolis has set itself the challenge of enhancing the value of its information assets to increase the safety of its drivers and passengers. In this context, the group wanted to accelerate using BI among its employees, who are not data experts. "We wanted to add a new component to datavisualization, to provide indicators that could be used, not by our own data experts, but by everyday users, with an ergonomic interface", explains Pierre Lagarde, B2C and Data Products Director at Keolis' IT Department. In concrete terms, the idea was to make performance indicators easily accessible to drivers and their managers on a range of subjects such as on-time performance, driving quality (eco-driving) and training follow-up.

 

Data visualization to simplify managerial relations

In 2023, the public transport group turned to the Data and UX experts at Inetum, a leader in digital services and solutions, to build a dashboard using Microsoft Power BI©. The aim was to graphically present data, scattered across different departments and tools, to drivers and their managers, to facilitate their exchanges based on concrete information. "The idea is really to simplify work and the managerial relationship," emphasizes Romain Lhuillier, Innovation and Real-Time Manager and eco-driving expert for the Group's Operations Division. "With immediate access to information, whether in the office or on the move, the driver and manager can directly address ambient issues, share positive points and congratulations as well as areas for improvement."

This near-real-time information sharing "simply saves time for end users". The manager can concentrate on value-added tasks, without having to collect and summarize information manually, while relying on reliable data. For their part, drivers can access data before it is presented to them by their manager, enabling them to better prepare for the exchange. "It's a form of self-improvement," says Romain Lhuillier.

A PoC validated by end-users

To develop the datavisualization tool, Inetum set up/deployed a functional PoC (Proof of Concept) previously carried out within a Keolis subsidiary. "We wanted to develop a tool that would be directly useful to drivers, and easy to use. What did we expect from Inetum? That the company would accompany this PoC to validate it with end-users, so as to launch its industrialization," explains Romain Lhuillier. Inetum's teams carried out a series of focus groups with the populations concerned, developed new visual interfaces and challenged Keolis' vision, with the ultimate aim of proposing an effective, easy-to-use tool. According to Keolis managers, the solution delivered by the end of 2023 has been widely accepted by the 700 or so drivers involved in the PoC. This success paves the way for wider deployment of the datavisualization tool among the Group's subsidiaries. "We have a strong ambition to deploy this solution because it meets the expectations of our customers - local authorities - in terms of management and performance of transport networks", confides Pierre Lagarde.

Keolis particularly appreciated its partner's ability to combine data BI skills with UX approaches. "The work carried out by Inetum is really interesting in its ability to offer a viewpoint that is a little different from that of IT and business experts", says Pierre Lagarde. This vision is "essential for our projects, where we want the UX to accompany strategies to enhance the value of the Group's data".

For more information, please contact : 
 

Pascal CURTIL  
Head of Design - Inetum Solutions
pascal.curtil@inetum.com

Sylvia Caron
UX designer – Practice Leader UX Centre-Ouest Inetum
Facilitator LEGO® SERIOUS PLAY®
sylvia.caron@inetum.com

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