Inetum is the main sponsor of the exhibition “VHILS - PRISMA” at MAAT

Inetum is the main sponsor of the exhibition “VHILS - PRISMA” at MAAT

Inetum continues to support the initiatives of the MAAT (Museum of Art, Architecture and Technology) – and in 2022 it is the exclusive patron of the new exhibition “VHILS - PRISMA”, by the Portuguese artist Alexandre Farto - Vhils.

Sponsoring

Inetum, IT services company and market leader in the implementation of SAP solutions, continues to support the initiatives of the MAAT (Museum of Art, Architecture and Technology) – and in 2022 it is the exclusive patron of the new exhibition “VHILS - PRISMA”, by the Portuguese artist Alexandre Farto - Vhils. Francisco Febrero, Group Corporate VP, CEO SAP BL & Head of Portugal at Inetum, explains that “Creative innovation, cultural patronage and support for artists is a fundamental concern of the management of Inetum. As MAAT is one of the most relevant cultural projects in Lisbon, we decided to maintain and reinforce our support as we continue to see this partnership with the EDP Foundation and MAAT as the ideal project for our social responsibility program in the area of culture.” Alexandre Farto, known as Vhils, presents an unexpected proposal that uses video exclusively, a language that the Portuguese artist has been exploring more recently. Prisma is an exhibition composed of a set of images representing everyday life in nine metropolises: Mexico City, Cincinnati, Hong Kong, Lisbon, Los Angeles, Macau, Paris, Beijing and Shanghai, where the artist has made, over the last few years, important works of public art. This large-scale installation, with slow motion recordings projected onto screens that transform the Oval gallery space into an urban labyrinth, provides the visitor with a truly immersive experience, in a construction that manipulates and distorts the effects of space, scale and light.

Developed in a global context, before the pandemic crisis, the installation involves visitors in banal environments in which the individuality of each city, as well as the identity of its inhabitants, is lost. However, when visiting these anonymous spaces, visitors have the opportunity to regain their autonomy through a critical detachment that results in an exercise of contemplation, introspection and reflection on a recent past that seems to us, after all, so far away.

The exhibition opened on March 30th and will be on display at MAAT until September 5th, 2022.

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