Key Responsibilities:
- Collaborate with assigned Practices and stay informed about promoted technologies and solutions.
- Create and distribute sales and marketing content (collaterals, customer stories, references) across all formats and channels.
- Work closely with partners associated with the Practices.
- Co-create go-to-market strategies with Practices and Sales teams.
- Align solution value pillars with target market needs and defined Buyer Personas.
- Design, plan, and execute effective marketing campaigns to generate qualified leads and opportunities.
- Implement campaigns to increase brand visibility and recognition.
- Monitor and report on key performance indicators.
- Manage the marketing budget.