HLi Morocco and Tunisia acquisition

HLi Morocco and Tunisia acquisition

Inetum steps up its presence and expertise on the Microsoft offer in Africa with the acquisition of the HLi Consulting subsidiary in Tunisia and Morocco.

Press Release

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As part of its strategic plan UPSCALE23, the IT services and solutions leader Inetum announces the acquisition of HLi Consulting in Tunisia and Morocco. HLi Consulting is the leading integrator of the CRM Dynamics solution in Africa, and the transaction is a significant one for the Microsoft solutions market. The Inetum group, which is present in 26 countries, incorporates top players in the digital ecosystem to consolidate its consulting and integration capacity on customer-relationship management solutions such as CRM Dynamics, and to allow its clients to make the most of the digital flow.

Inetum takes the best players in the local digital ecosystem on board to address its clients’ needs and bring quality information-system strategy and management consulting to the market. The acquisition of HLi Consulting will contribute to the almost exponential growth of Microsoft services that are one of the pillars of Inetum’s strategic plan, UPSCALE23.

HLi Consulting, leader in CRM Dynamics integration in Africa

HLi Consulting has for more than 18 years succeeded in developing strong and extensive technological expertise in consulting and the integration of CRM solutions such as CRM Dynamics, supporting its clients in a variety of business sectors like banking, insurance, car manufacturing, pharmaceutics, and education. Today, HLi Consulting in Tunisia and Morocco is a key player in the implementation of digital solutions for customer relationship management in Africa.

HLi Consulting has built up business expertise and strong knowledge of customer-relationship issues and challenges. Their approach guarantees a 360° strategy for informed management. Through phased and ordered implementation, HLi Consulting improves the user experience while adapting to heterogeneous environments. 

A new stage for Inetum in its UPSCALE23 strategy

Inetum will roll out this unique and comprehensive value proposition that is in line with its UPSCALE23 strategy in all African countries where the IT services provider is present. With the acquisition of the leading integrator of the Dynamics 365 solution in Africa, Inetum is stepping up its capacities on the Microsoft CRM offer to help companies improve their sales efficiency, digitalise their customer journeys, and provide better service thanks to advanced reporting tools.

Inetum – an established presence in Africa

Inetum has been present on the African continent for several years, in six countries – Côte d’Ivoire, Angola, Senegal, Cameroon, Morocco, and Tunisia. With a human capital of over 1,000 consultants, the IT services provider addresses the needs of a wide range of organisations in all sectors – Telecom, Public Sector, Industry, Financial Services, Energy, Retail, and Transport.

In Africa, the Group conducts a sustainable, inclusive strategy that lies at the heart of its global growth, with a logic of proximity. Digital technology is an opportunity for the economy of this fast-developing continent. The annual Africa Digital Management Award (ADMA) competition and the opening of an Inetum FabLab in Casablanca are proof of this engagement.

According to Hugues Ruffat, General Manager for Inetum’s EEMEA region, “the acquisition of HLi Consulting in Tunisia and Morocco will reinforce the Inetum pool of experts in Africa and the Inetum group’s presence on the continent, right there where our clients and their challenges are.”

About Inetum, Positive digital flow:

Inetum is an agile IT services company that provides digital services and solutions, and a global group that helps companies and institutions to get the most out of digital flow. In a context of perpetual movement, where needs and usages are constantly being reinvented, the Inetum group is committed towards all these players to innovate, continue to adapt, and stay ahead. With its multi-expert profile, Inetum offers its clients a unique combination of proximity, a sectorial organisation, and solutions of industrial quality. Operating in more than 26 countries, the Group has nearly 27,000 employees and in 2020 generated revenues of €1.966 billion.

About HLi Consulting Tunisia:

Founded in 2004, HLi Consulting in Tunisia and Morocco is the leader in the integration of the CRM Dynamics solution in Africa. As a partner to numerous corporate clients, HLi Consulting is an all-round player in innovative technology integration and consulting in Tunisia, sub-Saharan Africa and the Middle East, and has for more than 18 years developed technological and business expertise in CRM solution integration and consulting, in particular for CRM Dynamics. Microsoft’s CRM solution Dynamics 365 enables companies to reinforce their sales performance, digitalise their customer journeys, provide better and more efficient service, and develop their local and international renown through relevant marketing campaigns. 

For more information, please contact:

Inetum Press Relations

Claudine Morel Le-Berre
VP Group Communications Director
Tel.: +33 (0)6 68 01 22 56

Marion Latapy
Group Communications Manager
Tel.: +33 (0)6 60 13 50 71

Inetum in Morocco 
Imane Farhane
Communication Manager
Tel.: +212 522 94 97 79

Inetum in Tunisia
Sirine Mabrouk 
Communication Manager
Tel.: +216 70 01 62 20

HLi Press Relations – Morocco & Tunisia
Hajer Bouthour
Communication Manager

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