Inetum to present its GenAI solutions for successful digital transformation at Gitex Africa 2024

Inetum to present its GenAI solutions for successful digital transformation at Gitex Africa 2024

Gitex Africa 2024

Press release

Release date :

Inetum announces its participation in the 2024 edition of Gitex Africa, during which its experts will present innovative digital services based on generative artificial intelligence. Inetum's teams welcome you to join them at Hall 01, stand 1C-70 from May 29th – 31st in Marrakech.

Gitex Africa 2024, a major event to be held from May 29th to 31st in Marrakech, is recognized as one of the most important gatherings dedicated to technology and startups on the African continent. Inetum will be present with a 60 m² stand and a delegation representing all our businesses: consulting, technologies, solutions and software.

“As a leader in digital services, we are convinced that innovation is an essential lever for responding to today's transformations. GenAI cuts across all sectors. The recent launch of our GenAI Factory is proof of our commitment to continue investing to offer our customers greater efficiency. With its holistic approach, Inetum supports its customers at every stage of the GenAI project lifecycle, drawing on renowned partners such as Microsoft, SAP, Google, ServiceNow and Salesforce." Imad Haddour, Managing Director of Inetum Africa and Senior VP Inetum Solutions for Eastern Europe and Africa.

Inetum, your local partner in Africa

Established in Morocco since 2003, Inetum is strengthening its presence in Africa by tripling its size by 2027 to support the continent's digital development. In this way, Inetum confirms its status as a key local player in Africa, offering advanced technological solutions and creating significant job opportunities. Inetum supports businesses and governments in their digital transition, stimulating growth and innovation across the region. Thanks to its FabLab in Casablanca, Inetum is positioned at the cutting edge of technological innovation, with a service centered on generative artificial intelligence (GenAI) to accelerate business growth.

GenAI at the heart of Inetum's innovation

With the launch of its GenAI Factory, Inetum is stepping up its investment in generative Artificial Intelligence to improve the quality and productivity of services offered to its customers, mainly in the public, financial and energy sectors.

Inetum brings together all its expertise to support its customers at every stage of the GenAI project lifecycle, from conception to deployment.

To unleash the potential of Generative AI for its customers, this service is structured around 4 main areas: assimilation, qualification, prototyping and scaling.

This service is also supported by our partners Microsoft, IBM and Google, as well as Inetum's 4 strategic partners: Microsoft, SAP, Salesforce and ServiceNow.

Our services include innovative solutions, enhanced conversational experiences, simplified tools for document and knowledge management, improving business performance, optimizing financial, HR and logistics management, and empowering employees with GenAI's co-pilots.

Our strengths

  • A comprehensive, proven methodology for GenAI.

  • A GenAI Hub guaranteeing best practices.

  • Solid experience in AI and language processing.

  • Expertise tailored to every business sector.

With the Inetum GenAI factory, we deploy complex use cases integrating GenAI, such as CV categorization, testing automation, tender analysis and the generation of personalized PowerPoint presentations. Our solutions integrate with major ERP systems, enabling natural language interaction with systems such as SAP, Sage or Microsoft, transforming them into more intelligent, responsive tools tailored to specific customer needs, while improving efficiency and user experience.

"Do you speak GenAI?"

Inetum, a pioneer in generative AI, has implemented a training program entitled, “Do you speak GenAI?”, which aims at increasing the skills of all the Group's 28,000 employees in this field. This fun, accessible program, available in several languages, enables employees to continually improve their skills. Inetum has created and made available to all its employees GenAi Playground, a secure generative AI platform based on GPT models, enabling them to practice prompting. Today, it is part of the daily tools used by Inetum employees, deployed at scale.

About Inetum:

Inetum is a European leader in digital services. Inetum’s team of 28,000 consultants and specialists strive every day to make a digital impact for businesses, public sector entities and society. Inetum’s solutions aim at contributing to its clients’ performance and innovation as well as the common good. Present in 19 countries with a dense network of sites, Inetum partners with major software publishers to meet the challenges of digital transformation with proximity and flexibility. Driven by its ambition for growth and scale, Inetum generated sales of 2.5 billion euros in 2023.

For more information, please contact:

Inetum Press Relations

Meryem Meryem Tronnebati
Chief communication Officer (Maroc - Tunisie)

Claudine Morel Le-Berre
Chief Communication Officer Group- VP

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