Gfi becomes Inetum, Positive digital flow – a new name and a renewed partnership until 2024 for the Top Sponsor of Paris Saint-Germain Handball ​

As a long-standing sponsor of Paris Saint-Germain Handball, Inetum - new name of the Gfi group - will now feature on the jerseys of the Parisian club's players. True to its commitment, the IT services company has also renewed its partnership for 3 years and will remain Top Sponsor of Paris Saint-Germain Handball until 2024.​

A historical partnership renewed until 2024​

The story of Inetum and the Paris Saint-Germain Handball is above all one of shared ideals. Since 2012, the partnership has been driven by shared values and international ambitions.​

Although the IT services company has a new corporate identity, it maintains its values of solidarity, ambition, excellence, commitment and innovation. Not only are these values deeply rooted in Inetum's DNA, they are also the driving force behind these talented handball players - top-level sportsmen and women who are constantly striving for performance. This is the mindframe in which Inetum works daily with its clients and stimulates effort among its employees.​

The international ambition of the two partners is also one of the key elements of the renewal of this partnership, both in the European conquest of the club, and in the growth strategy of the It services company. In fact, Inetum's new identity marks the culmination of a strategy of continuous development over the past 10 years by its CEO Vincent Rouaix, through organic growth and successive acquisitions with the aim of expanding the Group's solutions offering and deploying it internationally. With 27,000 talents in 26 countries, its capacities have been considerably strengthened, so that it can always act as closely as possible to its clients.​

A new identity to accompany the club on and off the pitch​

Inetum, Positive digital flow, is the Group's new identity that embodies what it has become: a digital services and solutions company and an international group. In the post-digital-transformation era, where change is continuous and movement is relentless, the Inetum Group is asserting itself as an IT services company that helps its clients make the most of digital flow.​

As a Top Sponsor, this new branding can first of all be seen on the front of the match jerseys. But the two partners went further to make this new brand identity visible and to launch it. The VIP area at the Pierre de Coubertin stadium will now be called Inetum Executive Lounge during home matches. Players and staff will also wear the Inetum logo on their other outfits on match days.​

Vincent Rouaix, Chairman and CEO of Inetum, says,"For almost ten years, this partnership with Paris Saint-Germain Handball has supported us in our respective challenges. The rebranding embodies our position as a leader and expert in digital flow. It is a pivotal step for the Group and its future development. It is for these reasons that we wanted to renew our commitment, even in these unprecedented times. We are very proud that Paris Saint-Germain is helping to raise the profile of our new brand among our clients, employees, candidates and the general public. "​

According to Jean-Claude Blanc, Chief Operating Officer of Paris Saint-Germain, "this new fundamental step for Inetum is consistent with the shared story that we want to continue writing. A story shaped by mutual commitments and the sense of a fruitful collaboration, highlighted by the 17 titles won by our team in eight years".