Following a deliberation phase to select the 10 finalist projects from all the entries received, and after listening to their oral presentations, the jury made up of professionals in the field chose three winners in the first ADMA contest. They are:

 

• For North Africa –The Moroccan group Maghreb Accessoires, for their project on business processes and customer experience. It uses digitalization as a key vector in the various growth areas of the group to modernize its organizational structure and improve retail processes. The entry for the ADMA competition took the form of a horizontal digitalization project that also includes the setting up of a SAP ERP to centralize, automate and render paperless all business processes, improve the customer experience through new interactive, multichannel interfaces, and monitor transactions in real time. The project stood out from three other finalists in its category – Amendis, a subsidiary of the Veolia group in Morocco; MACIRVIE, Argentinian subsidiary of the Compagnie Internationale d’Assurance et de Réassurance (CIAR); and WafaCash, the Moroccan leader in money transfers.
  
   
• For Central Africa – My Way+ by Orange in Cameroon, with the implementation of a digital interface in the My Orange application. The project gives the telecom operators’ subscribers various options to customize and adjust subscription packages to the habits and preferences of users of the same application. The other finalists in this category were another project from Orange in Cameroon called Virtu’O, and the CotizApp Congo project steered by the Government’s National Social Security Fund for Civil Servants.
  
   
• For West Africa – A project to modernize and harmonize the information systems of Senegal’s social security fund (CSS) and the Senegalese pension fund institution (Institut de Prévoyance Retraite du Sénégal or IPRES), which included the digitization of all technical, operational and support departments. There were two other finalists in this category: an e-health project from the company Denko Kunafoni in Mali, and GOMEDICAL, an application that gives access to healthcare in Benin.

The three winners of the competition will benefit from dual support – advice from Inetum's expert consultants for each winning organization, and Six Sigma Green Belt certification training from the École Centrale of Casablanca for the manager who led the project, starting next September.