Dreamforce 2025 – Final Dispatch

San Francisco, USA - As Dreamforce 2025 came to a close beneath San Francisco’s golden skies, one message resonated loud and clear: the Agentic Enterprise is no longer a distant vision—it has become the new operating standard for modern organizations. 

What started as a bold concept just a year ago has evolved into a practical, actionable model for enterprise transformation, driven by intelligent, autonomous agents. This shift was evident across the event, from keynotes to product launches, where Salesforce and its partners showcased a unified vision: AI agents are no longer mere assistants—they are collaborators, decision-makers, and engines of growth. 

This isn’t about simply layering AI onto existing systems. It’s about rearchitecting the enterprise around a new paradigm where data, trust, and automation converge to deliver unprecedented agility and scale. 

A clear example came from the Iberian delegation: Diego Gutiérrez, BU Salesforce Director at Inetum Iberia, presented the digital transformation of González Byass. Thanks to Inetum and Salesforce, this historic winery modernized its national hospitality channel, boosting productivity, enhancing service quality, and building a robust technological foundation for future growth. 

Dreamforce’s final day was a crescendo of clarity, a glimpse into a future where the Agentic Enterprise is not optional, but essential. 

MuleSoft’s Agent Fabric: Building the Infrastructure for Intelligence 

One of the most significant announcements came from MuleSoft, which introduced Agent Fabric, a foundational platform designed to power the Agentic Enterprise. This isn’t just another integration tool, it’s a comprehensive system for deploying, governing, and orchestrating AI agents across the enterprise. 

Agent Fabric includes an Agent Registry for discovering and reusing agents, a Broker to coordinate complex workflows, and a Visualizer to monitor performance in real time. Governance and compliance are built in, ensuring that as organizations scale their use of AI, they do so responsibly and securely. 

Executives from companies like MSC Cruises, Moody’s, and Barco shared how Agent Fabric is already transforming their operations, from delivering hyper-personalized customer experiences to enabling secure, scalable innovation. With new developer tools like MuleSoft Vibes and partnerships with AI leaders like Nvidia, MuleSoft is positioning itself as the backbone of the Agentic Enterprise. 

Telecom: Unlocking Unconstrained Growth 

The Telecom keynote delivered a powerful message: the agentic era is not on the horizon, it’s already here. Industry leaders were urged to embrace Agentic AI now to unlock what Salesforce calls “unconstrained growth.” 

In this new model, AI agents operate continuously, even when human teams are offline. For telecom providers, this means 24/7 customer engagement, faster service resolution, and the ability to explore new business models without being limited by traditional workforce constraints. The result is a redefinition of operational capacity—where service quality improves, customer satisfaction rises, and growth is no longer tethered to headcount. 

Education: The Rise of the Connected Campus 

Education took center stage with a compelling vision for the Connected Campus—a future where data, AI, and applications work in harmony to support students and staff alike. Led by Salesforce’s Kelly Kitchen, the keynote emphasized the need for institutions to unify their data and activate it through intelligent agents. 

The newly launched Agent Force Education suite is already making waves. DeVry University showcased how it automated student onboarding, saving hundreds of hours and significantly improving orientation completion and retention. Meanwhile, the University of Kentucky’s College of Social Work introduced “Betty Lou,” an AI agent that supports kinship caregivers by connecting them to vital resources—freeing up staff to focus on high-touch, human-centered support. 

The takeaway was clear: Agentic AI is not just a tool for efficiency, it’s a catalyst for equity, access, and student success. 

Media & Entertainment: Monetizing Attention with AI 

In Media & Entertainment, the focus is shifting from content creation to capturing and monetizing audience attention. With rising demand for instant, personalized experiences, companies must deliver faster and smarter engagement. 

Agent Force 360 enables this transformation, using AI-driven tools like IP 360 and Campaign Agent to accelerate content production and optimize campaigns. AI agents now manage the subscriber journey, providing proactive support and boosting satisfaction and retention. 

In advertising, the Ad Proposal Agent streamlines processes and delivers real-time insights, enabling quicker decisions and better ROI. Secure data sharing allows for precise audience segmentation and unlocks new monetization opportunities. 

Sales and Healthcare: Precision, Speed, and Scale 

In the world of sales, Agentforce is redefining how teams operate. AI agents are now qualifying leads, generating proposals, and even coaching reps in real time. This shift is freeing up human talent to focus on relationship-building and strategic selling, while agents handle the heavy lifting behind the scenes. 

Healthcare, too, is undergoing a profound transformation. Intelligent agents are streamlining patient intake, personalizing care plans, and ensuring compliance with evolving regulations. The result is a more efficient, responsive, and patient-centric system—one where clinicians can focus on care, not paperwork. 

Several Inetum team members attended the healthcare keynote, where Cedric Fernández, Inetum’s COO, shared his perspective: 

 “I was truly impressed by how Agent Force Voice is revolutionizing customer experience. At UChicago Medicine, it enables patients to get instant answers and complete key tasks 24/7, eliminating wait times and unnecessary transfers. This level of efficiency not only streamlines operations but also sets a new standard for CX, redefining both productivity and the human touch in every interaction.” 

Manufacturing. Bridging Operational Excellence and CX 

The manufacturing keynote addressed the challenge of connecting shop floor excellence with fragmented commercial processes. Amy Armstrong highlighted that, despite Six Sigma-level efficiency, many manufacturers still manage sales with outdated tools.  

Tony Kredville introduced Agent Force as the solution to automate processes and scale expert knowledge across the organization. A live demo showed how intelligent agents optimize service, sales, and channel operations—from remote diagnostics to instant quoting. Real-world cases from Eaton and Goodyear emphasized the importance of a solid data foundation and eliminating “human middleware.” The result: more agile, commercial, and collaborative operations. 

Marketing. From Automated Campaigns to Autonomous Conversations 

This moment marked a decisive shift, from traditional automation to dynamic, real-time personalized conversations. Brands like Fisher & Paykel have already seen the impact, increasing conversions by 33% through advanced personalization. At the core of this transformation is the Journey Decision Agent, which selects the optimal journey for each customer, while AI agents can now generate complete campaigns in minutes. 

Analytics have evolved beyond reporting: they are becoming automated actions that optimize campaigns and expand audiences without compromising privacy. The ultimate takeaway? Agentforce liberates marketing teams from repetitive tasks, enabling them to focus on creativity and strategy, the true drivers of growth. 

The Path Forward: From Vision to Value 

In a landmark conversation at Dreamforce, Sundar Pichai - Google’s CEO - outlined how the next era of enterprise value will be driven by responsible, full-stack AI, integrated from infrastructure to applications. The shift to an “AI-first” mindset, validated by breakthroughs like AlphaGo and the Transformer architecture, is now accelerating thanks to open competition and rapid innovation. 

Looking ahead to 2035, digital superintelligence and quantum computing are set to transform how organizations operate, collaborate, and secure their data. The future of human-computer interaction will be shaped by multimodal AI and new interfaces, making technology more accessible and empowering. 

Above all, responsible stewardship and strategic partnerships, like the integration of Google Gemini with Salesforce Agent Force will be essential to unlock value safely and at scale. The message is clear: realizing the promise of AI requires rearchitecting processes around autonomous agents, with governance and trust at the core.