Customer Web Platforms

Customer Web Platforms - Engage and impress your customers and prospects

Personalized journeys, targeted content and an efficient engagement platform – three essential components for a successful customer experience

Because 21st century customers are demanding, knowledgeable and experienced in web marketing, get yourself in good shape to make an immediate impression:

Keep your eyes and ears open and detect irritants and opportunities
Simplify, unify and personalize customer journeys
Take care of content, ergonomics and design
Opt for powerful, scalable engagement platforms

... for an improved customer experience, accelerated time to market and hands-on customer relations.

Drive customer engagement through service marketing

More than just a choice of solutions, we offer you a 4D vision driven by knowledge.

Customer knowledge for a good match between customer aspirations and the digital service that your brand offers
Business knowledge to achieve your ambition, think customer-centric and move into the era of service marketing
Tech knowledge to harness the full power of the engagement platforms available on the market
UX-UI knowledge to design attractive and engaging editorial and digital routes

A winning combo for an end-to-end customer experience that leaves nothing to chance.

Understand your customers needs to serve them better

Customer knowledge

Observe and listen to your customers, engage them, and analyse the data to go beyond intuition and rely on real facts.

Attractiveness

Personalized journeys, targeted content, and meticulous ergonomics in line with your brand personality.

Platform

Efficient engagement platforms that are secure, API-able and future-proof

Engagement

Lead generation, loyalty, brand image

Your end-to-end service offer

Combine the art of marketing and technology to capture the best of both worlds.
Create, optimize or revolution your possibilities.
From exploration to industrialization to cover all scales.
UX Research, UX Design, UX Writing – 3 keys to a friendly UX
One-stop shop: consultancy, content design and production studio, and a Digital Factory for perfect harmony

Explore

Define your goals in the company: exploratory interviews, Design Thinking and UX workshops, audit of your digital ecosystem, your content, mapping of uses, etc.; Capture the customer's voice: focus groups, field safari, user tests, customer surveys, exploratory interviews...; Analyse data: analysis, modelling, insights; Look at the solutions: benchmark and market comparisons

Imagine

The digital offer of the future: competition benchmarking, Sales & Marketing workshops, writing offers; The ideal solution: technical framing; UX Design: personae, user-stories, journey maps, sketching; UX Writing: editorial line, tree structure, editorial structure

Design

Animated prototype and user tests; Project roadmap; Graphic and editorial templates; Audit and SEO best practices

Roll out and Measure

Integration and development; Content production; Coaching in UX writing, SEO; Performance analysis; Optimisation advice

Alliances & partnerships

Sitecore
Liferay
Acquia
Microsoft

Related Inetum offers

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Get the best of your employees, make their life easier and enhance your employer brand.

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Make sure your Customer/Consumer feels special and unique.

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Digital Acculturation

Boost your digital culture, unleash your potential, for a good digital mood!